How was it that I really (really!) didn't like Bobby Flay until Throwdown? We started watching Throwdown to see Flay get his ass kicked. Then we realized that he wasn't the big jerk yankee that we thought. How did we miss it that he seems (for a "famous" chef) pretty normal? Now we've gone back and looked at other shows (Boys meets Grill) and we really like most of them. We even watched his chefography.
What's behind our change of thought
#1 - Perhaps he got a new PR person who told him to be nice
#2 - Perhaps he got better on TV - more comfortable and therefore coming off as less of a yankee.
I think it just might be #2.